Top 5 Reasons to Professionally Stage Your Home 

 

1. You will get a greater return on your Investment

According to the National Association of Realtors (NAR), the average staging investment is 1% to 3% of the home's asking price, which generates a return of 8% to 10% when the home is sold.

2. The cost of staging doesn't cost a dime

In a Home Gain Survey of over 2000 realtors, it was discovered that sellers who invested in staging services for their home, recovered over 343% of the cost in the sale of their home. 

3. The longer your home is on the market, the lower the price

According to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks!  Don't be in a position where you have to lower your price. Have your house Professionally Staged first! 

4. Your house will sell faster, which equals less headaches and hassles

USA Today reported in a Coldwell Banker survey of over 2800 homes that the staged homes, on average, sold in half the time that the non-staged homes did.

5. Only 10% of homebuyers can visualize the potential of a home

You don't want the advantages of your home overlooked and left up to the buyer's imagination.  Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your home has to offer them; they just can't picture it.  Are you willing to accept those odds?

 

Contact Pearle Staging & Design for all your Home Staging and Interior Redesign needs. 

www.pearlestaginganddesign.com

877-721-9987

 

ECO IS EASY

Do you want to make your home a healthier, more eco-friendly space? Saving resources and protecting the environment is easier than you think. The most difficult part is getting started, but once you go green, it's simple to stay environmentally aware. Our list of common problems and solutions will help you get on your way. 

PROBLEM:

"How can we conserve more water as a family? I'd love to cut down our water bill."

SOLUTION:

The bathroom is one of the biggest water-wasters in the home, so start your conservation efforts here. Avoid flushing the toilet unnecessarily and make sure your toilet tank isn't leaking. (To find out if your toilet is leaking, place a drop of food coloring in the tank; if the color shows in the bowl without flushing, you have a leak). Take shorter showers and replace you showerhead with a low-flow version. Lastly, don't run the water while washing your face, shaving or brushing your teeth. 

PROBLEM:

"How can we light our home in a more environmentally friendly way?"

SOLUTION:

Compact fluorescent bulbs are an easy way to replace high-watt incandescent lights. They use less energy and have a longer lifespan. Dimmers and timers are another way to control the amount of lighting energy you use. And always ensure your outdoor security lights are on a motion-detector setting so they're not on all night.  

PROBLEM:

"How can I encourage my family to use the recycling bin more often?"

SOLUTION:

Getting your family to recycle doesn't have to be hassle. Place a list on the fridge of what can and cannot be recycled. Set your recycling bin next to your garbage can, keeping all waste containers in the same area. You can also color-code your recycling boxes so everyone knows where each type of recyclable material should go. And don't forget to place small recycling bins in other waste-generating rooms in the house like the office or laundry room.

PROBLEM:

"I plan to re-do my floor in the next few months. Are there any eco-friendly choices I can make when it comes to flooring?"

SOLUTION:

Attractive and reasonably priced, bamboo flooring is an eco-friendly and durable alternative to traditional hardwood. Since it is a grass, bamboo is harvested for commercial use every three to five years only, making it a sustainable, renewable resource.

Once you start going green around the house, you'll see how small changes can really add up. Check out our Eco Options section for more ideas and environmentally friendly products that make a difference.

Contact Pearle Staging & Design for all your Home Staging and Interior Redesign needs. 

www.pearlestaginganddesign.com

877-721-9987

Don't miss out on these great benefits!  Parner with a Professional Home Stager Today!

1. You Make More Money - Home staging is not rocket science but pure economics.  When you improve upon a product, you increase the demand and thus raise the price.  Several statistics consistently show that staging has an impact on price and demand.  In a poll by Maritz Research, over 1/3 of buyers were willing to pay more money for a home that was move-in ready.  In another Royal LePage House Staging Poll (conducted by Maritz Research) revealed that 36% of potential buyers said that they would be willing to pay a premium for a home with updated décor. A higher sales price should result in higher commissions
2. Satisfied Clients - In a NAR 2008 Profile of Sellers it was reported that more than 25% of Sellers listed their MOST IMPORTANT EXPECTATION of their real estate agent was selling the home WITHIN a specific time frame.  In today's market, that's not an easy task among the many homes available UNLESS your listings stand out with staging.  A faster sale for the best price will have clients singing your praises!  In a referral-based industry, satisfied clients mean more listings and the reward of a job well done.  The cost of staging is MUCH less than the first price reduction; so don't disappoint your clients with that sad alternative.
3. Increased Listing Inventory - Satisfied clients talk and considering that 41% of sellers find their agents through referrals, you can expect more listings when partnering with a Professional Home Stager.  Partnering with Pearle Staging & Design gives you a HUGE competitive advantage over the competition!  Buyers recognize a home that has been beautifully prepared to sell and will want the same for their own home!

Contact Pearle Staging & Design for all your Home Staging and Interior Redesign needs.

Superior Service, Superior Solutions, Unmistakably Pearle

www.pearlestaginganddesign.com

877-721-9987

Benefits Part 2

1. Value Far Outweighs the Cost! - We have Realtor Partner Packages ranging from a simple Staging Consultation to a complete Home Staging project, which result in a more desirable home and a greater return on the seller's investment and a faster sale.
   We are trained to engage the home seller in the staging process and educate them on disassociating themselves and viewing their home objectively.  Your sellers will be incredibly motivated and willing to do what's necessary to outshine the competition and prepare their home to sell. 
2. Greatly Improves Your Outside Marketing Campaign - The money you spend on marketing the home will be much more effective when you have photos of beautifully staged rooms (with updated accessories) versus photos of un-Staged, poorly decorated, unappealing rooms.  With over 84% (according to NAR) of home buyers searching the Internet FIRST, it's critical for your home marketing photos to be outstanding and therefore have a much greater positive impact and influence on home buyers.
3. Gives You Industry Status - According to NAR, Realtors are more likely to take their clients to homes that have been Professionally Staged versus homes that haven't been Professionally Staged.  When you have a reputation for listing "move-in ready" homes marketed specifically to buyers, you'll establish a reputation for having quality listings, and consequently agents will naturally want to show properties in your listing inventory.
4. Your Listings Sell Faster - Buyers have MANY home choices in today's market, so what home do you think they will make an offer on, a staged or un-staged home in the same price range?  Home Staging specifically transforms each room to maximize its appeal to buyers, which results in offers.  Statistically, Professionally Staged homes sell 50% faster than homes that have not been Professionally Staged.  Buyers want a home that is "turnkey" ready and Home Staging provides that for them.

Contact Pearle Staging & Design for all your home staging and interior design needs. 

www.pearlestaginganddesign.com

877-721-9987

Benefits to partnering with a Professional Home Stager

1. Gives You More Control - That's right.  Here's a common scenario for you, the seller may desire a certain dollar amount for the home but you know that unless some changes are made, the seller won't get it.  By incorporating the first step in the home staging process, a Staging Consultation, you are controlling more of the outcome of the sale.    
2. Gives You Credibility and Differentiation- When you bring in "experts" who do this for a living it adds to your own credibility.  Would you seem credible if you also appraised and inspected the homes that you sold?  No, it waters down your expertise because people know you can't be an expert in everything!  When you're focused on your own field of interest and outsource to professionals it gives you added credibility in what you're good at - selling homes!
3. Protects Your Relationship and Listing -You have to have a strong client relationship that gets you through the entire escrow process.  Home staging is a form of constructive criticism that sometimes addresses sensitive, personal issues like smell and cleanliness.  Your clients EXPECT a professional stager to instruct them on these issues.
4. Gives You Home Seller "Buy-In" - In the NAR 2007 Profile of Sellers, over half of home sellers undertook a home improvement or remodeling project before selling the home.  According to a Maritz Research Poll, 79% of home sellers are willing to spend up to $5,000 to get their house ready to sell.  During the staging process with Pearle Staging & Design they will understand the difference staging can make in their home, have a list of necessary purchases to make to complete each room, and have a list of important cosmetic improvements (paint, electrical, etc.) they will want to quickly do in order to maximize their return on investment if they so choose.

Contact Pearle Staging & Design for all your home staging and interior redesign needs.

Superior Service, Superior Solutions, Unmistakably Pearle

www.pearlestaginganddesign.com

877-721-9987

Challenge #2

Incorporating a partnership with a

Professional Home Stager into your business

In today's buyer's market it becomes even more critical for homes to stand out.  A home that looks great on the inside, as well as the outside, will appeal to a much larger group of buyers and therefore maximize the home's potential sales price. 

  Benefits

1. Gives You More Control - That's right.  Here's a common scenario for you, the seller may desire a certain dollar amount for the home but you know that unless some changes are made, the seller won't get it.  By incorporating the first step in the home staging process, a Staging Consultation, you are controlling more of the outcome of the sale.    
2. Gives You Credibility and Differentiation- When you bring in "experts" who do this for a living it adds to your own credibility.  Would you seem credible if you also appraised and inspected the homes that you sold?  No, it waters down your expertise because people know you can't be an expert in everything!  When you're focused on your own field of interest and outsource to professionals it gives you added credibility in what you're good at - selling homes!

3. A Staged home will sell, on average, for 17% higher than an un-Staged home U.S. Housing and Urban Development

   Protects Your Relationship and Listing - You have to have a strong client relationship that gets you through the entire escrow process.  Home staging is a form of constructive criticism that sometimes addresses sensitive, personal issues like smell and cleanliness.  Your clients EXPECT a professional stager to instruct them on these issues.

Challenge #1

How to educate the Seller on the benefits

of using a Professional Home Stager

Many home sellers have never used a professional home stager before, and the idea of someone coming in to their home to "critique" their personal space isn't something they're typically going to be comfortable with.  On the other hand, though, you'll have sellers who are excited about the idea of preparing their home to sell, and who look forward to professional guidance on properly staging their home.

Regardless of the Seller's experience with, or knowledge about, the home staging process, Pearle Staging & Design provides our Realtor partners with valuable tools and steps, which allows the Realtor to educate the Seller and easily incorporate Professionally Home Staging into their selling process and listing presentation.

The first step in transforming a room is transforming the seller's view of their home.  Transformations necessary to maximize Buyer Appeal can only occur when a seller views their home objectively.

Agent Partnership Process:

• Step One - Incorporating Professional Home Staging into your sales process and listing presentation
• Step Two - Videos, website page and hand-outs that serve to educate sellers
• Step Three - Staging Consultation, which involves the seller; allowing them to view the home objectively.
• Step Four - Professional Staging the home to sell

Check out these great No Cost Tips for Staging Your Home

Staging a home for sale, or even sprucing one up that's not on the market, doesn't mean money has to be spent.
 
Here are TEN things that can be done at no cost:

Curb Appeal Enhancement - first impressions are critical, and curb appeal, or lack thereof, is the key. Mow the lawn, weed, rake, trim edges and overgrown bushes and trees, clean windows, hose down (or power wash) the exterior, entry way area and walkways, remove cobwebs, clean the gutters, store garbage cans neatly, and remove children's toys and bikes.

Declutter - most people have too much "stuff".  Whether you are moving or not, divide things into four piles: Keep, Discard, Donate and Store.  If you are selling, now is the time to begin packing because you will need to do it anyway. Also, this is the time to pack away family photos, artwork and trophies - buyers can't imagine themselves living there when it seems like somebody else lives there! Do one room at a time if it feels overwhelming, and don't forget closets, kitchen cabinets, garage, basement, shed and attic.

Clean, clean, clean - no one wants to walk into a dirty home, not a buyer nor neighbors or family. Especially if the home is on the market, clean everywhere, not just the surfaces - windowsills, behind the toilet and sink, moldings, bookshelves. Bathrooms and kitchens are particularly important. 

Lighten and Brighten - beginning with cleaning the windows, do all you can to let in as much natural light as possible.  Trim overgrown bushes and trees that are blocking the windows. If the home is for sale, one trick is to remove the screens.  Replace all burned out bulbs, and swap out lower wattage ones for higher wattage ones (of course, using compact fluorescent lighting where possible).

Eliminate odors -  just as no one wants to walk into a dirty home, no one wants to walk into a smelly one either.  Asking a good friend to come over for a smell test is a good idea since our noses get used to odors.  Cleaning is a good start to eliminating odors, but if the home is for sale, refrain from smoking, minimize cooking and bring pets and their belongings to a friend or a kennel during showings.

Depersonalizing - You may be proud of photos of your children, their artwork, your trophies and diplomas, as well as your collection of antique salt and pepper shakers, but buyers will not be able to imagine themselves living in your home if your home reminds them too much of YOU!

Define the space - . while the dining room works perfectly well for you as your home office, once the home is on the market, you don't want buyers to be left to figure out that the space with the desk and computer in it is actually a dining room or dining area.  And the living room should be just that, a place to entertain and relax - not a play or storage area for children's toys. This will lead buyers to think there's inadequate space or storage for their children. 

Basic maintenance and repairs - don't think that buyers won't notice a light switch that doesn't work, a drip in the tub, or a cabinet door that doesn't shut properly.  Buyers will think two things: 1) "If the owner can't fix these minor things, what larger problems does this house have?" and, 2) "I wonder how much I can deduct from the asking price because of all of these needed repairs?". 

Master Bedroom - Bedrooms should feel like sanctuaries for rest and relaxation.  Think HOTEL when reviewing and enhancing yours. Make sure it's easy to walk around the bed, so get rid of excess furniture.  Clear nightstands and dressers of clutter.   Make sure linens are clean and fresh and the bed neatly made.  Closets must be clean, organized and as sparsely filled as possible. Let in the natural light.

Kitchens and bathrooms   ...sell houses.  We've all heard this before. Both should be sparkling clean.  Clear the kitchen counters of clutter, including appliances.  It will make the counters appear to be more spacious. Go through the kitchen cabinets and discard or pack away unused items, neatly place remaining items and even go so far as to organize pantry items such as jars, boxes and spices by type and size, with labels all facing out.  Take the magnets and everything underneath them off the refrigerator. Bathrooms should appear as if they belonged in a hotel, so that means storing away your shampoo and toiletries during showings, and displaying the nice, fluffy show towels. Toilet lid down and wastebaskets emptied.  Plungers and cleaning supplies off the floor.

Contact Pearle Staging & Design for all your Home Staging and Interior Design needs.  www.pearlestaginganddesign.com

877-721-9987

Hello Everyone,
I wanted to share with you this awesome FEEL HOME Staging Philosophy.  I hope you find it valuable!

The "FEEL HOME" Staging Philosophy

Successful staging is the art of using marketing and decorating techniques to create an environment that buyers can aspire to.  "If I buy this house, I can live like this."  We use the art of "positioning" to create several "emotional connection points" throughout the home so that when a buyer steps into the house they "feel home."  In order to create a lasting impression for the homebuyer, we focus, make recommendations, and provide solutions in 8 basic categories for each room.

•1. First Impressions - We'll make note of our first impressions in each room; what grabs us, what glares at us, and what gives us a feeling of home.

•2. Eliminating Clutter - The packing starts now and a good percentage of everything will need to be packed away in order to create a more clean, open and spacious feel.

•3. Emphasizing the Positive - While Downplaying the Negative - Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.

•4. Lighten Up - Focusing on lighting and color, we will make each room into a bright, warm and inviting space that buyers can respond to.

•5. Home Buyers Appeal - In order for a buyer to "feel home", they can't be constantly reminded that it's YOUR home, so we'll depersonalize the space while retaining the home's warmth and comfort.

•6. Odor free/Cleaning/Repairs - The dirty work speaks for itself but is many times overlooked because you've lived here for so long.  Let's get rid of the buyer's mental "repair list" by doing it ourselves.

•7. Modernizing - Updating your style and building simple accessories out of what you already have to create clean lines and form.  In some cases, we'll recommend purchases as valuable "investments" in the staging process.

•8. "Emotional Connection Points" - Creating the "Wow Factor".  Subtle staging techniques that enhance the "feel home" experience for the buyer and appeal to their emotions.

Contact Pearle Staging & Design for all your Home Staging and Interior Design needs.

Have an awesome day!

www.pearlestaginganddesign.com

 

 

 

Only 8 critical steps away from your home selling for more money

Good Morning,

Please check out Pearle Staging & Design's latest You Tube Video in which CBS Atlanta Features Pearle Staging & Design and tips on selling a home in a down market.

http://www.youtube.com/watch?v=lMjE2yxfCtQ

Contact Pearle Staging & Design for all your Home Staging and Interior Redesign needs.

Have an awesome day!

Paige