Real Estate & Home Staging FYI: Paige Earles (Pearle Staging & Design)

Hello All,

Check out this blog posted by My Friends Lane www.myfriendslane.com.

Back in 2008, when the housing crisis was already in swing, our family had to move from Chicago to Atlanta. In addition to worrying about how home showings were at an all time low, I was also worrying about the state of our house. My husband and I both worked so we had never got around to updating the kitchen and master bath. We had a 2 year old son and a 90 lb golden retriever. The house was definitely at its best – not!

But as luck would have it, our realtor rushed in and saved us. She advised us to paint the house and she would provide us with a stager. Of course I had no idea what a stager was. All I know is I walked into my house after work one day and had to go outside to make sure I had the right house. Although all my furniture was still there, it was all rearranged. The house was shiny and clean, the fireplaces were all lit, candles were flickering romantically, there were orchids in the bathroom and all the clutter was gone. I have to admit that I had my 2 year old’s toys in every room of the house, so de-cluttering could not have been a trivial process.

Long story short, my house sold in 3 weeks, well above what I expected to get for it. Everyone was talking about how well our house showed – especially people who had seen it ‘before’. As I was discussing my story with Paige Earles, owner of Pearle Staging and Design, I found that my story is hardly unique. Here are some of the stats she gave me:

• A staged home will sell for 17% higher (on average) than an un-staged home.
• Staged homes, on average, sold in half the time that the non-staged homes did (USA Today).
  • Homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks! (National Association of Realtors Survey)

Paige, a fellow Atlanta resident and a certified RESA-PRO (Real Estate Staging Association designation), is full of information and tips. Paige is also offering free consultations for a limited time only. Check it out at http://myfriendslane.com/launchsale. You can read more about her work and find her website at http://www.myfriendslane.com/product_info-css.php?pid=442

Hi Professional Home Stagers -

The Real Estate Staging Association (RESA) needs your help to compile the 2011 Home Staging Statistics.  These statistics are a powerful tool to use in your business and when meeting with Realtors and homeowners.  Statistics add credibility to the Home Staging industry and clearly show the benefits of working with a Professional Home Stager. 

It will only take a few minutes of your time, but will make a world of difference. 

**Note - YOU DO NOT HAVE TO BE A RESA MEMBER TO PARTICIPATE**

Shell Brodnax, RESA's CEO and Founder, is providing the following incentives for submitting your statistics. 

Note from Shell Brodnax:

RESA Members: "If you enter more than 10 properties we will extend your RESA membership by 3 months."

Non RESA Members: "If you are not a current RESA member please still submit your statistics. If you would like to join RESA and get 3 free months. Please join RESA first, then enter your properties. You will be asked for your RESA membership number, which is found above your name in your contact information in your dashboard on your RESA profile.  Click here to join RESA.

Statistics are due by January 25th. If we do not collect enough statistics we will not be able to release new stats this year. Please include ALL statistics, even the properties that did not sell quickly. We need accurate information in order to release new statistics.”  

Here’s the link:  http://www.surveymonkey.com/s/L8VTKT2

Note: ONLY PROVIDE STATISTICS FOR PROJECTS WHICH TOOK PLACE IN 2011  

Please help RESA to help all Professional Home Stagers. 

Thanks!

Paige

Please check out the latest Pearle Staging & Design Newsletter.  We've got lots of updates and great news to share with the home staging and real estate industry professionals.   

http://archive.constantcontact.com/fs043/1102467033251/archive/1109009148108.html

Thanks so much and have a great day!

Paige

ATLANTA BUSINESS OWNER, PAIGE EARLES, NAMED

AS FINALIST IN THE REAL ESTATE STAGING ASSOCIATION’S

2012 HOME STAGING INDUSTRY AWARDS

Atlanta Stager / Designer and President of Pearle Staging & Design, Paige Earles, has been named as a regional finalist in the Real Estate Staging Association’s™ (RESA®) Home Staging Industry Award™ for the Professional Stager of the Year Award.  

The RESA® Home Staging Industry Awards™ are the most prestigious awards in the home staging industry. Home Staging professionals from all across North America compete for the RESA Professional Stager of Year™ and the RESA® Rookie Stager of the Year™ awards. RESA® will recognize professional stagers in   different regions of North America and each of those winners will compete for the overall crowning of the RESA® Professional Stager of the Year™ and the RESA Rookie Stager of the Year™.  RESA® also recognizes a Product or Service of the Year™, a REALTOR® of the Year™ and innovator of the Year™, Spouse of the Year™, and Best Occupied Staging in both the United States and Canada.

“RESA® congratulates and recognizes each person for their contributions to our industry.  Our Industry Awards are a wonderful way to give back to the staging industry as a whole and to recognize some amazing people” said, Shell Brodnax, President/CEO of RESA.  

“I’m thrilled to once again be a RESA Home Staging Industry Award Finalist!  Winning RESA’s National Rookie Stager of the Year Award shortly after launching my business was such a great and rewarding experience, and I feel truly honored to be a finalist for the RESA Professional Stager of the Year Award and honored to be part of such an elite group of staging professionals.  My very best to all the finalists!” said Paige Earles.

Paige is the President of Pearle Staging & Design, a successful Atlanta based Staging and Interior Design company.  Paige is currently serving as the founding President for RESA’s Atlanta Chapter and will continue her service as RESA Atlanta’s 2012 President. 

The finalists will be judged by a panel of industry professionals and the winners will be announced at the RESA Home Staging International Convention, February, 1, 2012 in Las Vegas.

For more information about Pearle Staging & Design and Paige Earles visit www.pearlestaginganddesign.com

For more information about RESA visit www.realestatestagingassociation.com

For more information about RESA’s local Atlanta Chapter visit www.RESAAtlanta.org

I created and shared this simple checklist years ago, but since the information is still relevant and valuable, I thought it would be beneficial to share again.   Sometimes we just need to go back to the basics and information we learned at the start of our careers.  This is great information for your clients, which will further enhance your credibiliity and set you apart as the real estate expert, who is committed to selling their home and providing unparalleled service. 

Is the property already listed?  No worries.  This is still a great checklist to provide your clients, but I would recommend reviewing these items, plus any additional items you want to add, with your clients asap.  It could make the difference between a sold property and a stagnant, unsold listing.

Sellers Pre-Listing Systems Checklist

Sellers typically don’t check to make sure the HVAC unit is working properly or check to make sure their home is structurally sound.  Usually they wait for a Home Inspector to check the mechanical or structural items during the Home Inspection. You may not feel qualified to check all the mechanical or structural items in your home, but you can definitely avoid potential problems and reduce costly surprises by doing a few simple checks on some of the systems prior to putting your house on the market.

-          Check all cabinets and closet doors to make sure they open and close properly.

-          Make sure your refrigerator door closes properly and tightly.

-          Check refrigerator and freezer temperatures.

-          Check all faucets and plumbing for leaks or drips.

-          Flush toilets to make sure the tank is emptying and filling properly.

-          Check commode to make sure seat and tank are securely installed.

-          Check all electrical outlets, including exterior outlets.

-          Check all light switches, including exterior switches.

-           Turn on the AC Unit, even if it’s extremely cold outside, to make sure it’s working properly.

-          Turn the Heating Unit on, even if it’s extremely hot outside, to make sure it’s working properly.

-          Thoroughly inspect all ceilings, floors, and walls for cracks, moisture, mold or wood rot.

-          Test smoke detectors.

-          Clean Air Vents

-          Check operation of the washer and dryer.

-          Check garbage disposal.

Provided courtesy of Paige Earles and Pearle Staging & Design

I am honored to be a Round Table Speaker at the RESA Convention, January 2012.  Please check out information about the convention and the Round Table topics. 

http://resaconvention.com/paige-earles-2012-resa-convention-round-table-speaker/

Have a wonderful day!

Paige

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RESA Atlanta's Charitable Event for the Frazer Center.

RESA Atlanta donated furnishings and spent several days decorating the Cator Woolford Gardens facility at the Frazer Center, which is an important source of revenue for the Frazer Center's programs. See below for information about the Frazer Center and Cator Wooldford Gardens. With the beautiful new furnishings in place, the Frazer Center can attract more events and therefore more revenue for their valuable programs.

The project was completed August 18th, 2011

Stay tuned for information about the upcoming charitable event and opportunity to participate.

The Frazer Center is an inclusive community where people at all levels of ability and disability gather, learn, and flourish together.

There are few greater shocks in life than learning your child has a physical or developmental disability. It can be overwhelming to acknowledge the lifelong determination it takes for that child to achieve. For the Frazer Center and the families we serve, that determination has been an everyday experience for the past 60 years.

The Frazer Center is a not-for-profit organization that provides exceptional services to infants, preschoolers and adults with physical and developmental disabilities such as cerebral palsy, spina bifida, Down syndrome, sickle cell anemia, autism spectrum disorders and other genetic anomalies.

We teach and motivate individuals to reach their full potential through family and community based services, research and training. We also provide peace of mind to the families of our participants, allowing them to work, relax and enjoy a fuller life, knowing their special family member is in a safe, nurturing environment and becoming more independent each day.

Cator Woolford Gardens

Nestled on 39 acres of mature hardwoods, the Cator Woolford Gardens are situated on one of the few remaining intact historic estates in Metropolitan Atlanta and are located just a few miles from the heart of downtown.

The Gardens were originally created for Cator Woolford, one of the principle founders of Retail Credit Company (now Equifax, Inc.) and were redesigned in 1996 as a series of outdoor "rooms." Changing with the seasons, the gardens and forest are filled with dogwoods, roses, narcissi,rhododendrons, laurel, daffodils and azaleas, some of which are original to the estate.

Your guests will easily imagine themselves in a time gone by in this unique Southern oasis so convenient to the heart of the city. The Italian-styled pavilion accompanied by an elegant 30' x 45' white tent creates a truly enchanting and unique setting for any event - corporate retreat, conference, fundraiser, movie shoot or wedding. In addition, with a 3,000 square foot indoor space featuring vaulted ceilings and floor to ceiling windows as part of the gardens rental, only your imagination limits the type of event the gardens can accommodate.

While a source of enjoyment for the community, the Gardens are an important source of revenue for The Frazer Center, a not-for-profit organization. For over sixty years, The Frazer Center has provided exceptional services to infants, toddlers, preschoolers and adults with developmental disabilities such as cerebral palsy, spina bifida, down syndrome, sickle cell anemia, autism spectrum disorders and other genetic disorders.

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RESA ATLANTA

WE'VE SET THE STANDARD. NOW WE'RE RAISING THE BAR.

WWW.RESAATLANTA.ORG

PAIGE EARLES

RESA ATLANTA PRESIDENT

WWW.PEARLESTAGINGANDDESIGN.COM

Please check out the information for the RESA Atlanta Business & Election Meeting September 22th, 2011.

http://events.constantcontact.com/register/event?llr=wm7pkpcab&oeidk=a07e4pilflta88cfa54

Thanks so much!

Paige Earles

Pearle Staging & Design

www.pearlestaginganddesign.com

RESA Atlanta Chapter President

www.RESAAtlanta.org

Exciting News:

The RESA Atlanta Website has been launched. 

Please check it out:  www.RESAAtlanta.org

Thanks so much,

Paige

paige@pearlestaginganddesign.com

Pearle Staging & Design

www.pearlestaginganddesign.com

RESA Atlanta Chapter President

RESA-Pro

Wishing Everyone a HAPPY 4TH OF JULY!

Paige

Pearle Staging & Design

www.pearlestaginganddesign.com