Real Estate & Home Staging FYI: September 2009

Challenge #2

Incorporating a partnership with a

Professional Home Stager into your business

In today's buyer's market it becomes even more critical for homes to stand out.  A home that looks great on the inside, as well as the outside, will appeal to a much larger group of buyers and therefore maximize the home's potential sales price. 

  Benefits

1. Gives You More Control - That's right.  Here's a common scenario for you, the seller may desire a certain dollar amount for the home but you know that unless some changes are made, the seller won't get it.  By incorporating the first step in the home staging process, a Staging Consultation, you are controlling more of the outcome of the sale.    
2. Gives You Credibility and Differentiation- When you bring in "experts" who do this for a living it adds to your own credibility.  Would you seem credible if you also appraised and inspected the homes that you sold?  No, it waters down your expertise because people know you can't be an expert in everything!  When you're focused on your own field of interest and outsource to professionals it gives you added credibility in what you're good at - selling homes!

3. A Staged home will sell, on average, for 17% higher than an un-Staged home U.S. Housing and Urban Development

   Protects Your Relationship and Listing - You have to have a strong client relationship that gets you through the entire escrow process.  Home staging is a form of constructive criticism that sometimes addresses sensitive, personal issues like smell and cleanliness.  Your clients EXPECT a professional stager to instruct them on these issues.