I often hear comments or statements relating to Home Staging that are somewhere shy of being accurate. Some comments are slightly off while other comments are..... well, how should I say this.... not even in relatively close proximity to an acurate statement.
I've always said that the best way to alter misconceptions is through education. You can't be expected to know what you don't know. So, for the next few weeks, I'm going to blog about Home Staging - What It Is and What It Isn't.
As you'll see, the benefits of Home Staging for you and your clients are without question worth every minute you'll devote to becoming knowledgeable about the very important topic of Home Staging - What It Is and What It Isn't.
Home Staging - What It Is
According to The Real Estate Staging Association, "Home Staging is the act of preparing and showcasing residential or commercial property for sale. It is a systematic and coordinated methodology in which knowledge of real estate, home renovations and creative design principles are applied to attract a buyer".
Home Staging - What It Isn't
Home Staging is not decorating. Decorating involves furnishing and accessorizing a space to fit the owner's personal tastes and lifestyle; quite the opposite of Home Staging and the goal of de-personalizing spaces to maximize appeal to potential buyers.
There is a popular saying in the real estate industry: "The worst thing that you can do when selling your home is... nothing." The sit-back-and-see-what-happens way of selling a house is long gone. Be proactive in the marketing of your listings by contacting a Professional Home Stager!
Make it a great day!
Paige
