Home Staging - What It Is and What It Isn't

I often hear comments or statements relating to Home Staging that are somewhere shy of being accurate.  Some comments are slightly off while other comments are..... well, how should I say this.... not even in relatively close proximity to an acurate statement. 

I've always said that the best way to alter misconceptions is through education.  You can't be expected to know what you don't know.  So, for the next few weeks, I'm going to blog about Home Staging - What It Is and What It Isn't. 

As you'll see, the benefits of Home Staging for you and your clients are without question worth every minute you'll devote to becoming knowledgeable about the very important topic of Home Staging - What It Is and What It Isn't. 

Home Staging - What It Is

According to The Real Estate Staging Association, "Home Staging is the act of preparing and showcasing residential or commercial property for sale.  It is a systematic and coordinated methodology in which knowledge of real estate, home renovations and creative design principles are applied to attract a buyer". 

Home Staging - What It Isn't

Home Staging is not decorating.  Decorating involves furnishing and accessorizing a space to fit the owner's personal tastes and lifestyle; quite the opposite of Home Staging and the goal of de-personalizing spaces to maximize appeal to potential buyers. 

There is a popular saying in the real estate industry: "The worst thing that you can do when selling your home is... nothing." The sit-back-and-see-what-happens way of selling a house is long gone. Be proactive in the marketing of your listings by contacting a Professional Home Stager!

 Make it a great day!

Paige

www.pearlestaginganddesign.com

0 commentsPaige Earles • May 13 2010 05:47PM

Real Estate Staging Association 2010 Industry Awards

It was an amazing honor to be named the Real Estate Staging Association's 2010 Rookie Stager of the Year!  The Rookie Stager of the Year Award is presented to a "Professional Stager that has been in the business for less than 2 years and is demonstrating professionalism and excellence in staging".

Truly a HUGE HONOR! 

Judges for the Rookie Stager of the Year Award included Bethany Souza of HGTV's Designed to Sell, Matthew Finalson of HGTV's The Stager and Deborah Gilmore, 2010 WCR National President.

Thank you so much Bethany, Matthew, Deborah and the Real Estate Staging Association! 

For more information about the Real Estate Staging Association and the RESA 2010 Awards visit http://resaconvention.com

Have an awesome day!

Paige

5 commentsPaige Earles • March 19 2010 09:48AM

Home Staging Statistics

Check out these amazing statistics that clearly show the tremendous benefit ot working with a Professional Home Stager.

The Real Estate Staging Association's Home Staging Statistics - Released February, 2010

Vacant, Previously Listed Homes

Vacant Homes in this study were previously on the market an average of 277 days without selling and were un-staged properties.

These same homes were taken off the market, Professionally Staged and then re-Listed.  These properties on average sold after 63 days on the market. 

78% Less Time on the Market

 

Occupied, Previously Listed Homes

Occupied Homes in this study were previously on the market an average of 233 days without selling and were un-staged properties.

Those same homes were taken off the market and Professionally Staged and re-Listed.  These properties on average sold after 53 days on market.

  78% Less Time on the Market

  

Vacant, Not Previously Listed Homes

These vacant homes were not on the market previously.  These homes were Professionally Staged and then Listed.

Sold on Average in 42 Days

 

Occupied, Not Previously Listed Homes

These occupied homes were not on the market previously.  These homes were Professionally Staged and then Listed.

 Sold on Average in 39 Days

 

1 commentPaige Earles • March 19 2010 09:37AM

Moving Checklist Part 2

  

Two Weeks before Moving

 

Start a new bank account in your new town.

 Transfer account from current bank?

 

Contact your children's new school and notify them of your upcoming move to their area.

 

Contact the Chamber of Commerce in your new town.

 

Request a relocation package

 

Pack your vital documents in one place:

  Passports

  Mortgage records

  Marriage license

  Birth certificates

  Vehicle titles

  Stock certificates

  Insurance papers

  Bank records

  School records

  Medical records

  Tax records

 

Make arrangements to disconnect your utilities.  Get refunds for any deposits made.  Have meters read. Give new address for them to send their final bill:

  Cable - return box if necessary

  Electric

  Gas

  Internet access

  Telephone

  Water

 

Make arrangements to connect utilities at your new residence.  A helpful website to do this is https://www.whitefence.com/

 

Make arrangements for cleaning

 

Inquire about your new state's auto licensing procedure and auto insurance rates.

 

Check with your insurance company about transferring coverage to your new home.

 

Arrange to have a sitter watch your children at their house on moving day.

 

One Week before Moving

 

Dispose or drain any flammable items:

  Lawn mower gas

  Snow blower gas

  Paint

  Aerosol cans

  

Plan what goes in the car with you:

  Toys and games for kids

  Special breakable items or collections

  Important documents and records

  Change of clothes and toiletries for your first day

  Vacuum cleaner - if you want to clean right away

  Toilet paper

  First aid kit

  Food kit with bottled water, cereal, bananas

 

Make travel arrangements for your pets and plants.

 

Purchase moving insurance if you have valuable antiques and collections.

 

Have your car tuned up.

 

 

Happy Holidays!  Wishing you all the best this holiday season can bring!

Paige

0 commentsPaige Earles • December 23 2009 11:32AM

Moving Checklist Part 1

Here's a helpful checklist to use when getting ready for a move.  Agents - this is a great checklist to provide to your clients and helps make the transition from one home to another a little easier. 

  

One Month before Moving

 

Pick up a Change-of-Address Kit from the Post Office (or online). Also notify the address change with:

  Friends and family

  Banks

  Insurance companies

  Credit card companies

  Magazines and newspapers - cancel local newspaper delivery

  Doctors, dentists and other providers - transfer drug prescriptions

  Past employer - for W2 forms

 

Take a look around the house. Start to think about what you don't want to take with you.

  Eat perishable foods

  Sell, donate, or hold a garage sale for unwanted items

 

For full service moves:

  Get written estimates from several moving companies

  Ask - Will the movers pack for you?

  Ask - What items won't they move?

  Get appraisals for high-value items in case of future claims

 

For Do-it-Yourself Moves

  Make truck rental arrangements

  Buy packing supplies (boxes, masking tape, markers, newspapers, twine)

 

Start packing boxes. Mark boxes clearly as to CONTENTS and ROOM to be placed in.  Mark "Open First" clearly on boxes containing important items to be unpacked first:

  Dishes, pots and pans, alarm clock, bedding, special toys, towels, light bulbs, plates, and tools

  

Stop by and make arrangements for picking up your important records:

  Birth

  Doctor

  Dentist

  Legal

  Optician, optometrist

  School - make sure you get one with a raised seal

  Veterinarian

 

Close out your bank accounts:

  Checking

  Savings

  Safe Deposit Box

 

 

Check back for Moving Checklist Part 2 and Part 3

Contact Pearle Staging & Design for all your home staging and interior redesign needs. 

www.pearlestaginganddesign.com

877-721-9987

Make it an awesome day!

3 commentsPaige Earles • December 11 2009 09:37AM

DIY Tips - Painting Dos and Don'ts

Painting Dos & Don'ts

DO buy a quart or smaller first instead of a large quantity in case you're not committed to the color. Paint a piece of foam board and move it around the room to see how the light affects the color at different times of the day.

DO take the time to prep the area. Gather artwork and accessories in one box and place out of the way. Move furniture to the center of the space (or into another room altogether), wipe down walls and tape off molding. Cover the floor with a drop cloth. (Plastic sheets can be slippery and messy.)

DO remove all of the hardware-switch plates, doorknobs, drapery hardware, etc.--and place the parts in a plastic bag.

DO gather everything you'll need to get the job done and set up a "paint station" in or near the room. Include a paint tray, painters' tape, brushes, rollers, stir sticks, a paint can opener, rags, paint thinner, a screwdriver, hammer and ladder.

DO purchase one good paint tray and line it with inexpensive disposable plastic tray forms. Aluminum foil works well in a pinch.

DO calculate how much paint you'll need. It's always best to get it mixed at one time.

DO choose the appropriate rollers and brushes. Specific rollers are required depending on the paint's viscosity (i.e. how well it rolls onto the surface) and the wall's texture. Brushes with angled tips are best for painting on and around trim.

DO wear appropriate clothing (you will get paint on you somewhere) and slip-on shoes for easy access in and out of the room.

DO prime the walls if going from one extreme color to another. For instance, if the walls are tan and you want deep green, paint first with a primer tinted to match your intended top coat to ensure you'll end up with the true color.

DO expect to apply at least three coats when painting walls red--one coat of primer and two coats of paint.

DO keep a stash of paint for touch-ups in a small plastic cup or glass jar, like margarine containers or baby food jars (thoroughly cleaned, of course). Be sure to label each container with the color and brand name.

DO keep inexpensive foam and artists' brushes (dollar-store variety) on hand for touch-ups on trim and hard-to-reach spots.

DON'T rush. You'll achieve the best results if you practice a little patience. Plan on making it a full-day affair and you won't get frustrated.

DON'T pour the paint from the can until you notch holes into the paint can rim. Simply hammer holes around the metal rim with a nail to create holes for the paint to drip back down into the can.

DON'T paint out of order-start with the ceiling, then walls, doors and woodwork and finish with the floor.

DON'T apply latex on an oil finish and vice versa without first sanding the walls (remember to wear a mask) and wiping away the dust particles with a tack cloth. Apply a primer of the same composition (oil or latex) of the intended topcoat.

DON'T paint directly over wallpaper. If possible, remove it all with a steamer or paper-removing solution and prime. If it's old and not coming off, remove the loose pieces (repair with joint compound to smooth out the surface), sand and wipe with a tack cloth, then prime.

DON'T close off the room. Keep doors and windows open to allow for proper ventilation.

DON'T underestimate how long it'll take you to get the job done. Allow at least 24 hours to dry before bringing everything back into the room. Allow two weeks to 30 days to cure before washing or wiping.

DON'T put off cleaning your brush and rollers if you plan to use them again.

DON'T dispose of paint irresponsibly. Check your area for local hazardous waste recycling centers.

DON'T reattach the lid without cleaning the rim of the can. Also, to further prevent inadvertent splatters, place a paper towel or rag on top of the lid, then hammer to secure.

 

4 commentsPaige Earles • December 08 2009 06:55AM

Benefits to Partnering with a Professional Home Stager - Part 3

Don't miss out on these great benefits!  Parner with a Professional Home Stager Today!

  1. You Make More Money - Home staging is not rocket science but pure economics.  When you improve upon a product, you increase the demand and thus raise the price.  Several statistics consistently show that staging has an impact on price and demand.  In a poll by Maritz Research, over 1/3 of buyers were willing to pay more money for a home that was move-in ready.  In another Royal LePage House Staging Poll (conducted by Maritz Research) revealed that 36% of potential buyers said that they would be willing to pay a premium for a home with updated décor. A higher sales price should result in higher commissions
  2. Satisfied Clients - In a NAR 2008 Profile of Sellers it was reported that more than 25% of Sellers listed their MOST IMPORTANT EXPECTATION of their real estate agent was selling the home WITHIN a specific time frame.  In today's market, that's not an easy task among the many homes available UNLESS your listings stand out with staging.  A faster sale for the best price will have clients singing your praises!  In a referral-based industry, satisfied clients mean more listings and the reward of a job well done.  The cost of staging is MUCH less than the first price reduction; so don't disappoint your clients with that sad alternative.
  3. Increased Listing Inventory - Satisfied clients talk and considering that 41% of sellers find their agents through referrals, you can expect more listings when partnering with a Professional Home Stager.  Partnering with Pearle Staging & Design gives you a HUGE competitive advantage over the competition!  Buyers recognize a home that has been beautifully prepared to sell and will want the same for their own home!

Contact Pearle Staging & Design for all your Home Staging and Interior Redesign needs.

Superior Service, Superior Solutions, Unmistakably Pearle

www.pearlestaginganddesign.com

877-721-9987

0 commentsPaige Earles • November 13 2009 08:57AM

Benefits to Partnering with a Professional Home Stager - Part 2

Benefits Part 2

  1. Value Far Outweighs the Cost! - We have Realtor Partner Packages ranging from a simple Staging Consultation to a complete Home Staging project, which result in a more desirable home and a greater return on the seller's investment and a faster sale.
    We are trained to engage the home seller in the staging process and educate them on disassociating themselves and viewing their home objectively.  Your sellers will be incredibly motivated and willing to do what's necessary to outshine the competition and prepare their home to sell. 
  2. Greatly Improves Your Outside Marketing Campaign - The money you spend on marketing the home will be much more effective when you have photos of beautifully staged rooms (with updated accessories) versus photos of un-Staged, poorly decorated, unappealing rooms.  With over 84% (according to NAR) of home buyers searching the Internet FIRST, it's critical for your home marketing photos to be outstanding and therefore have a much greater positive impact and influence on home buyers.
  3. Gives You Industry Status - According to NAR, Realtors are more likely to take their clients to homes that have been Professionally Staged versus homes that haven't been Professionally Staged.  When you have a reputation for listing "move-in ready" homes marketed specifically to buyers, you'll establish a reputation for having quality listings, and consequently agents will naturally want to show properties in your listing inventory.
  4. Your Listings Sell Faster - Buyers have MANY home choices in today's market, so what home do you think they will make an offer on, a staged or un-staged home in the same price range?  Home Staging specifically transforms each room to maximize its appeal to buyers, which results in offers.  Statistically, Professionally Staged homes sell 50% faster than homes that have not been Professionally Staged.  Buyers want a home that is "turnkey" ready and Home Staging provides that for them.

Contact Pearle Staging & Design for all your home staging and interior design needs. 

www.pearlestaginganddesign.com

877-721-9987

0 commentsPaige Earles • November 10 2009 08:08AM

Benefits to Partnering with a Professional Home Stager - Part 1

Benefits to partnering with a Professional Home Stager

  1. Gives You More Control - That's right.  Here's a common scenario for you, the seller may desire a certain dollar amount for the home but you know that unless some changes are made, the seller won't get it.  By incorporating the first step in the home staging process, a Staging Consultation, you are controlling more of the outcome of the sale.    
  2. Gives You Credibility and Differentiation- When you bring in "experts" who do this for a living it adds to your own credibility.  Would you seem credible if you also appraised and inspected the homes that you sold?  No, it waters down your expertise because people know you can't be an expert in everything!  When you're focused on your own field of interest and outsource to professionals it gives you added credibility in what you're good at - selling homes!
  3. Protects Your Relationship and Listing -You have to have a strong client relationship that gets you through the entire escrow process.  Home staging is a form of constructive criticism that sometimes addresses sensitive, personal issues like smell and cleanliness.  Your clients EXPECT a professional stager to instruct them on these issues.
  4. Gives You Home Seller "Buy-In" - In the NAR 2007 Profile of Sellers, over half of home sellers undertook a home improvement or remodeling project before selling the home.  According to a Maritz Research Poll, 79% of home sellers are willing to spend up to $5,000 to get their house ready to sell.  During the staging process with Pearle Staging & Design they will understand the difference staging can make in their home, have a list of necessary purchases to make to complete each room, and have a list of important cosmetic improvements (paint, electrical, etc.) they will want to quickly do in order to maximize their return on investment if they so choose.

Contact Pearle Staging & Design for all your home staging and interior redesign needs.

Superior Service, Superior Solutions, Unmistakably Pearle

www.pearlestaginganddesign.com

877-721-9987

0 commentsPaige Earles • November 08 2009 11:01AM

For Real Estate Agents - Overcoming Home Staging Challenges Part 2

Challenge #2

Incorporating a partnership with a

Professional Home Stager into your business

  

In today's buyer's market it becomes even more critical for homes to stand out.  A home that looks great on the inside, as well as the outside, will appeal to a much larger group of buyers and therefore maximize the home's potential sales price. 

  Benefits

  1. Gives You More Control - That's right.  Here's a common scenario for you, the seller may desire a certain dollar amount for the home but you know that unless some changes are made, the seller won't get it.  By incorporating the first step in the home staging process, a Staging Consultation, you are controlling more of the outcome of the sale.    
  2. Gives You Credibility and Differentiation- When you bring in "experts" who do this for a living it adds to your own credibility.  Would you seem credible if you also appraised and inspected the homes that you sold?  No, it waters down your expertise because people know you can't be an expert in everything!  When you're focused on your own field of interest and outsource to professionals it gives you added credibility in what you're good at - selling homes!
  3. A Staged home will sell, on average, for 17% higher

    than an un-Staged home

    U.S. Housing and Urban Development

    Protects Your Relationship and Listing - You have to have a strong client relationship that gets you through the entire escrow process.  Home staging is a form of constructive criticism that sometimes addresses sensitive, personal issues like smell and cleanliness.  Your clients EXPECT a professional stager to instruct them on these issues.
0 commentsPaige Earles • September 24 2009 06:33AM