For Real Estate Agents - Overcoming Home Staging Challenges Part 2

Challenge #2

Incorporating a partnership with a

Professional Home Stager into your business

  

In today's buyer's market it becomes even more critical for homes to stand out.  A home that looks great on the inside, as well as the outside, will appeal to a much larger group of buyers and therefore maximize the home's potential sales price. 

  Benefits

  1. Gives You More Control - That's right.  Here's a common scenario for you, the seller may desire a certain dollar amount for the home but you know that unless some changes are made, the seller won't get it.  By incorporating the first step in the home staging process, a Staging Consultation, you are controlling more of the outcome of the sale.    
  2. Gives You Credibility and Differentiation- When you bring in "experts" who do this for a living it adds to your own credibility.  Would you seem credible if you also appraised and inspected the homes that you sold?  No, it waters down your expertise because people know you can't be an expert in everything!  When you're focused on your own field of interest and outsource to professionals it gives you added credibility in what you're good at - selling homes!
  3. A Staged home will sell, on average, for 17% higher

    than an un-Staged home

    U.S. Housing and Urban Development

    Protects Your Relationship and Listing - You have to have a strong client relationship that gets you through the entire escrow process.  Home staging is a form of constructive criticism that sometimes addresses sensitive, personal issues like smell and cleanliness.  Your clients EXPECT a professional stager to instruct them on these issues.

Paige Earles

Pearle Staging & Design

404-219-1393

www.pearlestaginganddesign.com

paige@pearlestaginganddesign.com

Superior Solutions, Superior Service

Unmistakably Pearle

2 commentsPaige Earles • September 24 2009 06:33AM

No Cost Tips for Staging Your Home

Check out these great No Cost Tips for Staging Your Home

Staging a home for sale, or even sprucing one up that's not on the market, doesn't mean money has to be spent.
 
Here are TEN things that can be done at no cost:

Curb Appeal Enhancement - first impressions are critical, and curb appeal, or lack thereof, is the key. Mow the lawn, weed, rake, trim edges and overgrown bushes and trees, clean windows, hose down (or power wash) the exterior, entry way area and walkways, remove cobwebs, clean the gutters, store garbage cans neatly, and remove children's toys and bikes.

Declutter - most people have too much "stuff".  Whether you are moving or not, divide things into four piles: Keep, Discard, Donate and Store.  If you are selling, now is the time to begin packing because you will need to do it anyway. Also, this is the time to pack away family photos, artwork and trophies - buyers can't imagine themselves living there when it seems like somebody else lives there! Do one room at a time if it feels overwhelming, and don't forget closets, kitchen cabinets, garage, basement, shed and attic.

Clean, clean, clean - no one wants to walk into a dirty home, not a buyer nor neighbors or family. Especially if the home is on the market, clean everywhere, not just the surfaces - windowsills, behind the toilet and sink, moldings, bookshelves. Bathrooms and kitchens are particularly important. 

Lighten and Brighten - beginning with cleaning the windows, do all you can to let in as much natural light as possible.  Trim overgrown bushes and trees that are blocking the windows. If the home is for sale, one trick is to remove the screens.  Replace all burned out bulbs, and swap out lower wattage ones for higher wattage ones (of course, using compact fluorescent lighting where possible).

Eliminate odors -  just as no one wants to walk into a dirty home, no one wants to walk into a smelly one either.  Asking a good friend to come over for a smell test is a good idea since our noses get used to odors.  Cleaning is a good start to eliminating odors, but if the home is for sale, refrain from smoking, minimize cooking and bring pets and their belongings to a friend or a kennel during showings.

Depersonalizing - You may be proud of photos of your children, their artwork, your trophies and diplomas, as well as your collection of antique salt and pepper shakers, but buyers will not be able to imagine themselves living in your home if your home reminds them too much of YOU!

Define the space - . while the dining room works perfectly well for you as your home office, once the home is on the market, you don't want buyers to be left to figure out that the space with the desk and computer in it is actually a dining room or dining area.  And the living room should be just that, a place to entertain and relax - not a play or storage area for children's toys. This will lead buyers to think there's inadequate space or storage for their children. 

Basic maintenance and repairs - don't think that buyers won't notice a light switch that doesn't work, a drip in the tub, or a cabinet door that doesn't shut properly.  Buyers will think two things: 1) "If the owner can't fix these minor things, what larger problems does this house have?" and, 2) "I wonder how much I can deduct from the asking price because of all of these needed repairs?". 

Master Bedroom - Bedrooms should feel like sanctuaries for rest and relaxation.  Think HOTEL when reviewing and enhancing yours. Make sure it's easy to walk around the bed, so get rid of excess furniture.  Clear nightstands and dressers of clutter.   Make sure linens are clean and fresh and the bed neatly made.  Closets must be clean, organized and as sparsely filled as possible. Let in the natural light.

Kitchens and bathrooms   ...sell houses.  We've all heard this before. Both should be sparkling clean.  Clear the kitchen counters of clutter, including appliances.  It will make the counters appear to be more spacious. Go through the kitchen cabinets and discard or pack away unused items, neatly place remaining items and even go so far as to organize pantry items such as jars, boxes and spices by type and size, with labels all facing out.  Take the magnets and everything underneath them off the refrigerator. Bathrooms should appear as if they belonged in a hotel, so that means storing away your shampoo and toiletries during showings, and displaying the nice, fluffy show towels. Toilet lid down and wastebaskets emptied.  Plungers and cleaning supplies off the floor.

Contact Pearle Staging & Design for all your Home Staging and Interior Design needs.  www.pearlestaginganddesign.com

877-721-9987

Paige Earles

Pearle Staging & Design

404-219-1393

www.pearlestaginganddesign.com

paige@pearlestaginganddesign.com

Superior Solutions, Superior Service

Unmistakably Pearle

1 commentPaige Earles • July 30 2009 10:30AM

FEEL HOME Staging Philosophy

Hello Everyone,
I wanted to share with you this awesome FEEL HOME Staging Philosophy.  I hope you find it valuable!

The "FEEL HOME" Staging Philosophy

Successful staging is the art of using marketing and decorating techniques to create an environment that buyers can aspire to.  "If I buy this house, I can live like this."  We use the art of "positioning" to create several "emotional connection points" throughout the home so that when a buyer steps into the house they "feel home."  In order to create a lasting impression for the homebuyer, we focus, make recommendations, and provide solutions in 8 basic categories for each room.

•1. First Impressions - We'll make note of our first impressions in each room; what grabs us, what glares at us, and what gives us a feeling of home.

•2. Eliminating Clutter - The packing starts now and a good percentage of everything will need to be packed away in order to create a more clean, open and spacious feel.

•3. Emphasizing the Positive - While Downplaying the Negative - Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.

•4. Lighten Up - Focusing on lighting and color, we will make each room into a bright, warm and inviting space that buyers can respond to.

•5. Home Buyers Appeal - In order for a buyer to "feel home", they can't be constantly reminded that it's YOUR home, so we'll depersonalize the space while retaining the home's warmth and comfort.

•6. Odor free/Cleaning/Repairs - The dirty work speaks for itself but is many times overlooked because you've lived here for so long.  Let's get rid of the buyer's mental "repair list" by doing it ourselves.

•7. Modernizing - Updating your style and building simple accessories out of what you already have to create clean lines and form.  In some cases, we'll recommend purchases as valuable "investments" in the staging process.

•8. "Emotional Connection Points" - Creating the "Wow Factor".  Subtle staging techniques that enhance the "feel home" experience for the buyer and appeal to their emotions.

Contact Pearle Staging & Design for all your Home Staging and Interior Design needs.

Have an awesome day!

www.pearlestaginganddesign.com

 

 

 

Only 8 critical steps away from your home selling for more money

Paige Earles

Pearle Staging & Design

404-219-1393

www.pearlestaginganddesign.com

paige@pearlestaginganddesign.com

Superior Solutions, Superior Service

Unmistakably Pearle

4 commentsPaige Earles • July 23 2009 12:21PM

Home Staging Tips on You Tube

Good Morning,

Please check out Pearle Staging & Design's latest You Tube Video in which CBS Atlanta Features Pearle Staging & Design and tips on selling a home in a down market.

http://www.youtube.com/watch?v=lMjE2yxfCtQ

Contact Pearle Staging & Design for all your Home Staging and Interior Redesign needs.

Have an awesome day!

Paige

Paige Earles

Pearle Staging & Design

404-219-1393

www.pearlestaginganddesign.com

paige@pearlestaginganddesign.com

Superior Solutions, Superior Service

Unmistakably Pearle

4 commentsPaige Earles • July 08 2009 06:54AM

A Buyer's Perspective - tips for enhancing appeal - Part 2

Selling a home for the highest price possible and in the shortest amount of time possible is what every seller is trying to achieve.  However, critical mistakes are made by almost every seller, which result in a lower sales price and a longer time on the market.  The #1 reason this occurs is because the seller didn't view their home from a buyer's perspective.  Viewing your home as if you were a buyer can be a very difficult task, so to help you with this sometimes daunting task, I've listed some suggestions and tips for enhancing your home's appeal. 

  • The front entryway is the buyer's first impression of the interior, so make sure it's open and inviting, and let in as much natural light as possible
  • Consider removing old, dirty carpet and replacing with hardwood floor
  • Remove outdated appliances and replace with stainless steel appliances
  • Don't leave buyers in the dark. Make sure your home has a combination of task, ambient, and decorative lighting

Contact Pearle Staging & Design for all your Home Staging and Interior Design needs www.pearlestaginganddesign.com

Paige Earles

Pearle Staging & Design

404-219-1393

www.pearlestaginganddesign.com

paige@pearlestaginganddesign.com

Superior Solutions, Superior Service

Unmistakably Pearle

3 commentsPaige Earles • June 18 2009 09:38AM